Howard Schultz grew up in the projects of Brooklyn, NY. He worked hard and by his late twenties he was a highly-paid corporate exec in Manhattan. Then, he threw it all away. He packed up his bags and moved to Seattle, heading out to work for a little store that sold coffee beans. As he left New York, his mother cried out to him, “You’re doing well, you have a future. Don’t give it up for a small company nobody’s ever heard of.” But still, Howard felt it was the right move, so he marched on. Sure enough, that “small company” turned out to be Starbucks.